Privacy Policy
Last Updated: 12 July 2026
Victoria Rumens, trading as Studio Hummingbird (“we”, “us”, “our”), is the data controller responsible for your personal data. This privacy policy explains how we collect, use, and protect your information when you visit studiohummingbird.com (“the Website”) or engage with our garden design services.
1. Who We Are
Data Controller: Victoria Rumens, trading as Studio Hummingbird
Email: info@studiohummingbird.com
Website: studiohummingbird.com
Based in: West Sussex, United Kingdom
2. What Personal Data We Collect
We may collect the following types of personal data:
- Contact information: name, email address, phone number, postal address
- Enquiry details: information you provide when contacting us about garden design services
- Email subscription data: email address when you sign up for our free guide or newsletter
- Booking information: name, email, phone number, and project details when you book a discovery call
- Technical data: IP address, browser type, operating system, pages visited, and visit dates/times
- Cookie data: see our Cookie Policy for full details
3. How We Collect Your Data
We collect personal data when you:
- Fill in the free guide download form on our Website
- Book a discovery call through our scheduling system
- Contact us by email, phone, or through our Website
- Browse our Website (technical data collected automatically via cookies)
- Engage with us on social media
4. Why We Use Your Data and Our Lawful Basis
Under the UK General Data Protection Regulation (UK GDPR), we must have a lawful basis for processing your personal data. We rely on the following:
- Consent (Article 6(1)(a)) — sending you the free garden design guide you requested; sending marketing emails and newsletters
- Performance of a contract (Article 6(1)(b)) — providing garden design services you have commissioned
- Legitimate interests (Article 6(1)(f)) — responding to your enquiries; managing discovery call bookings; website analytics and performance improvement
- Legal obligation (Article 6(1)(c)) — complying with legal or regulatory requirements
Where we rely on legitimate interests, we have assessed that our interests do not override your fundamental rights and freedoms.
5. Who We Share Your Data With
We may share your personal data with the following third-party service providers who process data on our behalf:
- Mailchimp (Intuit Inc., USA) — email marketing and newsletter delivery
- Moxie (USA) — client relationship management and scheduling
- Lightning Base — website hosting
- LiteSpeed Technologies — website caching and performance
We do not sell, rent, or trade your personal data to any third parties for their own marketing purposes.
We may also disclose your information where required by law, regulation, or court order.
6. International Data Transfers
Some of our third-party service providers are based outside the United Kingdom, primarily in the United States. When we transfer your data internationally, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner
- The service provider’s compliance with applicable data protection frameworks
By using our Website and providing your personal data, you acknowledge that your data may be transferred to, stored, and processed in countries outside the UK.
7. How Long We Keep Your Data
We retain your personal data only for as long as necessary for the purposes for which it was collected:
- Email subscribers: until you unsubscribe or request deletion
- Client project records: 6 years after project completion (for legal and tax purposes)
- Enquiries that do not lead to a project: 2 years from last contact
- Website analytics data: 26 months
8. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right of access — request a copy of the personal data we hold about you
- Right to rectification — request correction of inaccurate or incomplete data
- Right to erasure — request deletion of your personal data (in certain circumstances)
- Right to restrict processing — request that we limit how we use your data
- Right to data portability — request your data in a structured, commonly used format
- Right to object — object to processing based on legitimate interests or direct marketing
- Right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal
To exercise any of these rights, please contact us at info@studiohummingbird.com. We will respond within one month of receiving your request.
9. Right to Complain
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
- Website: ico.org.uk
- Helpline: 0303 123 1113
- Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
We would appreciate the chance to address your concerns before you approach the ICO, so please contact us first.
10. Cookies
Our Website uses cookies and similar technologies to improve your browsing experience. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.
11. Links to Other Websites
Our Website may contain links to other websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies before providing any personal information.
12. Children’s Privacy
Our Website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
13. Changes to This Privacy Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.
14. Contact Us
If you have any questions about this privacy policy or how we handle your personal data, please contact us:
Email: info@studiohummingbird.com
Website: studiohummingbird.com
